Just Riding Along custom wheel buildsJust Riding Along custom wheel builds

in stock wheels, Shimano Dura-Ace laced to Pacenti SL23 rims


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Endless Bike Co.


Powertap G3


Customizable design
closed Saturdays

summer shutdown / change to opening hours

We are closed for annual holidays 4th-8th August. Custom wheel builds ordered 28th July onwards will be send out on return.
We are now shut on Saturdays and are no longer taking repairs for wheels not sold by us.

Responsive Layout
build time

Current wheel build queue

We currently have a build time of 15 working days (which includes the 5 day shutdown) for orders placed today.
updated : 28 July 2014 
Mega Menu
14 July 2014

remove VAT

If you are exempt from VAT you can now deduct VAT from your purchase at checkout by selecting your country either at the top of the screen or during the checkout process.


custom wheel builders

New stuff




HED rims: Belgium or Ardennes Plus 25mm road rims now in stock.

24, 28 and 32h rims available now.  See the rims >


Industry Nine

We are the official Industry Nine importers for the UK. Call us now to brighten up your bike and go faster.


Velocity Duallys

Velocity Duallys just in Need some really fat, lightweight rims? Duallys now in stock, in 26" and 29er.

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